Diva can help you in Knowing your customers feelings and motivations toward your product/brand/service and make you aware of which words (Customers own words) they use to describe your products, so you can design promotional campaigns accordingly or to generate/ test new products concepts.
Business planning & strategy
- Observational Research (To gain in depth-understanding of the relationship between people and products).
- Experimentation (Causal Research).
- Focus groups administration.
- Customers Satisfaction Surveys.
- Household Surveys for products, services, public opinion poll and health care related questionnaires and surveys.