Market Research

Base on the fact that most of business and Marketing decisions are often made on intuition only and not on an analytical foundation, Diva offer Marketing research surveys that generate actionable findings to the consumers products manufacturers, the Sales Distribution agencies, Automobile consumables companies and the Telecom. Operators and Commercial Banks to enable them to make informed decisions based on scientifically gathered and analysed data.

Business planning & strategy

Retail and POS Mapping surveys:

Retail Universe/population nationwide, POS segmentation and strategic POS identification.

Retail Audit Surveys:

Products placement/shelf share, display visibility and POP/POSM deployment.

Market share and In-house share surveys.

Sell out by Qty or Amount per specified time interval.

Price map, RRP and CPI surveys Longitudinal, one time or systematic over specific period of time.

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